Track ad spend to real profit
Attribute every ad dollar across Meta, TikTok, and Line directly to paid chat orders with zero attribution loss.
Connect ad clicks to closed orders
Stop relying on broken browser cookies. Map clicks directly to completed transactions in your database.
- Real-time server-side tracking across Meta, TikTok, and Line
- Compare First Touch, Linear, and Last Click attribution models
- Automatic creative fatigue scoring to prevent wasted ad spend
- AI budget simulator to maximize blended return on ad spend
- Regional breakdown across Bangkok and provincial markets
Built for modern social commerce
Total visibility over ad performance from click to closed sale.
Zero-Cookie Tracking
Server-side handshakes link ad clicks to completed sales without relying on third-party cookies.
Multi-Touch Models
Toggle between First Touch, Linear, and Last Click models to understand full conversion paths.
Creative Fatigue Detector
Automatically alerts when frequency surpasses 3.5x and click-through rates begin declining.
Regional Precision
Compare ROAS, conversion speed, and average ticket size across Bangkok and provincial markets.
Budget Reallocation AI
Shift capital from fatigued campaigns to top performers to increase overall blended ROAS.
Bank Slip Reconciliation
Match promptpay slips and transfers directly to campaign IDs for audit-proof attribution.
Multi-Channel Campaign Attribution Table
Real-time ledger attributing verified customer bank transfers and paid chat orders in Super Chat to specific ad campaigns across Meta, TikTok, Line, and Google.
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Campaign & Creative Hook
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Network |
Ad Spend
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Inbound Chats
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Won Orders
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CAC / Won Order
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Attributed Revenue
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True ROAS
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Status | Drilldown |
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Meta Retargeting 7-Day Carts
Carousel • Dynamic Abandoned Cart Reminder
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Meta Ads | ฿44,000 | 1,190 | 148 | ฿297 | ฿340,000 | 7.72x ROAS | Scaling | |
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Conversion Funnel
Ad Clicks: 9,600
Inbound Chats: 1,190 (12.4%)
Quotations: 320 (26.9%)
Bank Slips Verified: 148 (46.3%)
Primary Won Driver
Doorstep COD (54%)
Second driver: PromptPay QR (46%). Slip match rate 99.4%.
Top Drop / Objection
Price Hesitation (22%)
Super Chat automated follow-up recovered 34 lost carts.
Closing Velocity & Action
Median Closing Time: 48 seconds
Recommendation: Increase daily spend +20%
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Meta Lookalike 1% Bangkok VIPs
Reels Video • Customer Testimonial & Unboxing
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Meta Ads | ฿120,000 | 4,200 | 370 | ฿324 | ฿740,000 | 6.16x ROAS | Peak | |
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Conversion Funnel
Ad Clicks: 47,800
Inbound Chats: 4,200 (8.8%)
Quotations: 890 (21.2%)
Bank Slips Verified: 370 (41.6%)
Primary Won Driver
Bank Slip QR (68%)
High ticket average order value ฿2,000+. Slip match 99.8%.
Top Drop / Objection
Out of Stock (38%)
Size M and L restocked in Super Sales ERP yesterday.
Closing Velocity & Action
Median Closing Time: 1m 15s
Recommendation: Scale budget shift into this set
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Line OA LAP Broadcast - Payday
Smart Channel • Exclusive Payday Discount Code
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Line LAP | ฿65,000 | 2,050 | 195 | ฿333 | ฿390,000 | 6.00x ROAS | Healthy | |
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Conversion Funnel
Broadcast Reach: 21,500
Inbound Chats: 2,050 (9.5%)
Quotations: 410 (20.0%)
Bank Slips Verified: 195 (47.5%)
Primary Won Driver
1-Click Voucher (72%)
High repeat purchase rate among existing Line OA followers.
Top Drop / Objection
Delivery Fee (24%)
Free shipping threshold voucher added to quick reply.
Closing Velocity & Action
Median Closing Time: 55 seconds
Recommendation: Schedule next broadcast 2 days before payday
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TikTok Spark Ads - Beauty Viral
Native UGC 9:16 • Creator Demonstration
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TikTok | ฿95,000 | 3,940 | 280 | ฿339 | ฿480,000 | 5.05x ROAS | Healthy | |
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Conversion Funnel
Video Impressions: 55,400
Inbound Chats: 3,940 (7.1%)
Quotations: 680 (17.3%)
Bank Slips Verified: 280 (41.2%)
Primary Won Driver
Instant Reply Bot (46%)
Super Chat bot answered size questions in 4 seconds.
Top Drop / Objection
COD Preference (31%)
TikTok users strongly favor doorstep cash delivery.
Closing Velocity & Action
Median Closing Time: 1m 32s
Recommendation: Maintain spend, test 2 new creator hooks
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TikTok Flash Promo Urgency
Urgency Timer • Limited Stock Countdown
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TikTok | ฿48,000 | 1,810 | 145 | ฿331 | ฿248,000 | 5.16x ROAS | Fatiguing | |
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Conversion Funnel
Video Impressions: 28,400
Inbound Chats: 1,810 (6.4%)
Quotations: 340 (18.8%)
Bank Slips Verified: 145 (42.6%)
Primary Won Driver
Flash Urgency Badge (62%)
High conversion in first 4 hours of ad delivery.
Top Drop / Objection
Expired Promo (28%)
Users arrived after the promo ended; AI offered standard bundle.
Closing Velocity & Action
Median Closing Time: 1m 08s
Recommendation: Shift ฿18,000 to Meta Lookalike set
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Google Search High-Intent Brand
Exact Match Search • Direct to Line/WhatsApp Chat
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฿32,000 | 720 | 90 | ฿355 | ฿152,200 | 4.75x ROAS | Stable | ||
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Conversion Funnel
Search Impressions: 4,800
Inbound Chats: 720 (15.0%)
Quotations: 165 (22.9%)
Bank Slips Verified: 90 (54.5%)
Primary Won Driver
High Intent Search (78%)
Users searched brand keyword directly before clicking ad.
Top Drop / Objection
Competitor Comparison (19%)
Customers asked for comparison sheet vs alternative brands.
Closing Velocity & Action
Median Closing Time: 38 seconds
Recommendation: Maintain exact match keywords
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| Total / Blended Portfolio | All Networks | ฿404,000 | 13,910 | 1,428 | ฿283 | ฿1,950,200 | 4.82x ROAS | Net +฿1.54M | 6 Active Sets |
Proactive ad creative fatigue detection & angle optimization
Ad fatigue costs social sellers thousands in wasted clicks. Business AI analyzes CTR decay, frequency saturation, and chat drop-off velocities to prescribe new copy angles before ad sets burn out.
- Early Warning Telemetry: Flags rising cost-per-inquiry before your monthly budget is depleted.
- AI Copywriter Revision: Automatically writes new ad headlines and hooks directly tailored to current in-stock catalog.
- Creative Angle Benchmarking: Compares UGC video vs Carousel vs Image static conversion rates in Super Chat.
Understand true platform roles across discovery, chat assist, and closing
Single-touch attribution misleads marketers. A buyer might discover your brand via a TikTok Spark ad, chat for sizing in Super Chat, and finish checkout on a Meta retargeting reminder. Ads Insights tracks the entire buyer voyage.
- Data-Driven Chat Assist: Credits the ad that initiated the consultation, even if the final checkout occurs days later.
- Cross-Platform De-duplication: Eliminates duplicate conversion counting between Meta and TikTok Ads Managers.
- True Cost Per Acquired Customer: Aggregated blended CAC across all active channels.
| Network | First Touch | Chat Assist | Last Click | Attributed Revenue |
|---|---|---|---|---|
| Meta Ads | 42% | 52% | 68% | ฿1,080,000 |
| TikTok Spark | 38% | 26% | 14% | ฿480,000 |
| Line LAP | 12% | 16% | 12% | ฿390,000 |
| Google Ads | 8% | 6% | 6% | ฿145,000 |
Buyers discover products via TikTok Spark video ads, but 64% complete the bank transfer after a Super Chat automated reminder. Chat Assist attribution ensures TikTok receives proper credit.
Placement Efficiency & Regional Buying Ledger
Compare performance across ad placements (Reels vs Feeds vs Stories) and geographic sales distribution with verified bank slip match rates.
| Placement Inventory | Network | Creative Format | Avg CTR | Chat Conv % | Won Orders | Spend | Revenue | ROAS | AI Recommendation |
|---|---|---|---|---|---|---|---|---|---|
| Instagram Reels | Meta Ads | Vertical Video 9:16 | 4.8% | 9.4% | 340 | ฿84,000 | ฿512,000 | 6.10x | Scale Spend +25% |
| Line LAP Smart Channel | Line LAP | Top Banner / Text | 3.9% | 8.8% | 195 | ฿65,000 | ฿390,000 | 5.80x | Increase Frequency |
| Facebook Mobile Feed | Meta Ads | Square Image Carousel | 3.4% | 7.9% | 480 | ฿126,000 | ฿680,000 | 5.40x | Maintain Budget |
| TikTok For You Page (FYP) | TikTok | In-Feed Native Video | 4.2% | 7.1% | 280 | ฿73,000 | ฿368,000 | 5.05x | Refresh Hook |
| Market / Province | Revenue Share | Closed Deals | Avg Order Value (AOV) | Preferred Payment Method | Slip OCR Match % | Total Net Revenue | Localized ROAS |
|---|---|---|---|---|---|---|---|
| 1. Bangkok Metropolis & Vicinity | 58.0% | 828 | ฿2,450 | PromptPay QR Transfer (78%) | 99.4% | ฿1,131,000 | 6.20x |
| 2. Chiang Mai & Northern Region | 18.0% | 257 | ฿1,980 | Bank Mobile Slip (64%) | 98.2% | ฿351,000 | 5.40x |
| 3. Chonburi & Eastern Seaboard | 14.0% | 200 | ฿1,890 | PromptPay Instant Slip (72%) | 98.8% | ฿273,000 | 5.10x |
| 4. Other Provinces & Upcountry | 10.0% | 143 | ฿1,680 | Doorstep COD Cash (48%) | 95.2% | ฿195,200 | 4.20x |
Automated budget reallocation for maximum incremental profit
Stop burning ad budget on saturated ads. Business AI continuously calculates marginal ROAS and suggests optimal budget shifts from fatiguing campaigns into high-converting scaling sets.
- Marginal Return Modeling: Simulates revenue returns before you move a single baht of ad budget.
- 1-Click Optimization: Apply recommended budget increases directly to Meta and TikTok ad accounts via Super API.
- Profit Protection Guardrails: Automatic spend reduction if cost-per-won-order exceeds your target CAC threshold.
Shift ฿18,000 from TikTok Flash Promo (Fatiguing at 3.4x) into Meta Lookalike 1% Bangkok (Scaling at 6.16x).
How These 6 Growth Engines Interconnect
From raw catalog ingestion to bank slip reconciliation — every engine automatically feeds live telemetry into the next, powering compounding store revenue without manual overhead.
Ads Insights & True ROAS Attribution
Captures first-party clickstream data (fbclid, ttclid, UTMs) and correlates ad spend against closed orders in Vendure with zero iOS cookie loss.
{
"event": "CONVERSION_ATTRIBUTED",
"campaign_id": "CAMP_SUMMER_SPLASH_01",
"ad_spend_accumulated": "฿404,200",
"closed_gmv_attributed": "฿1,950,200",
"blended_roas": "4.82x",
"inbound_conversations": 3840,
"won_orders": 1420,
"click_handshake_match": "98.4%",
"handoff_to": "/features/business-ai-insights"
}Turn ad spend into verified chat revenue with Super Sales Ads Insights
Connect Meta Ads, TikTok Marketing API, and Line LAP in under 5 minutes to unlock true ROAS analytics and conversion attribution in Super Chat and Super API.