Seasonal Trends

Forecast surges before they hit

Predict holiday demand spikes, identify high-converting hourly windows, and automate stock safety buffers.

Get started Explore Heatmap
No credit card required
Seasonal Demand Cockpit Past 30 Days
Seasonal Lift Index +38.4%
฿2,480,000
฿680K surge above baseline
Peak Buying Window 4.1x Surge
Fri 20:00-23:00
Month-End Payday rush
Stockout Risk Buffer Urgent
3 SKUs
Reorder needed within 6 days
Closing Velocity Fast
1m 14s
94.2% PromptPay & COD match
Baseline vs. Seasonal Sales Lift
Baseline (฿) Seasonal Surge (฿) Multiplier Curve
Day 1 Day 7 Day 14 Day 25 (Payday Peak) Day 28 (Festival) Day 31
Seasonal AI Alert Month-End Payday rush generates 3.75x conversion surge with 94.2% PromptPay QR payment completion.
Demand Forecasting

Predict holiday surges in advance

Anticipate demand shifts across Songkran, Payday, 11.11, and Black Friday with database-backed seasonal models.

  • Forecast seasonal conversion multipliers up to 90 days ahead
  • Hourly day-of-week heatmaps reveal peak checkout hours
  • Dynamic safety buffer calculations prevent costly stockouts
  • Direct sync with Vendure inventory tables and supplier lead times
  • Real-time GMV upside simulator for inventory planning

Built for seasonal demand mastery

Everything you need to turn high-traffic shopping holidays into record sales.

Event Demand Multipliers

Dynamic conversion models for 12 major Thai commercial shopping events.

Day-Parting Optimization

Pinpoint high-converting hours to concentrate ad budget when buyers check out.

Automated Safety Buffers

Calculate reorder lead times and prevent out-of-stock losses during volume spikes.

Vendure Catalog Sync

Direct inventory reconciliation with PostgreSQL warehouse tables in real time.

Margin Lift Simulator

Test inventory upside and calculate dynamic return on safety stock investment.

Omnichannel Alignment

Synchronize ad creative flights with seasonal inventory levels automatically.

Seasonal Events & Promotions

Interactive Commercial Events Ledger

Real-time ledger tracking historical sales lift multipliers, surge demand projections, and supplier reorder lead times for major shopping events.

Export Event Plan (CSV)
Showing 6 of 6 events
Commercial Event & Timing ↕
Target Category
Sales Lift Multiplier ▼
Projected Volume ↕
Average Order Value ↕
Reorder Lead Time ↕
Stockout Risk Drilldown
11.11 Global Mega Carnival November 10 - 12 • Annual E-Commerce Peak
Electronics & Beauty 5.6x ฿3,200,000 ฿3,150 24 Days Critical
Songkran Festival & Summer Splash April 11 - 16 • Summer Vacation & Travel Surge
Sun Care & Waterproof 4.8x ฿2,400,000 ฿2,890 18 Days Critical
New Year & Gifting Season December 18 - January 2 • Premium Corporate & Family Gifting
Gift Sets & Bundles 4.2x ฿2,650,000 ฿3,400 21 Days High
Month-End Payday Rush (25th - 2nd) Monthly Recurring Cycle • Salary Disbursement Peak
All Active Catalogs 3.4x ฿1,850,000 ฿2,450 7 Days High
Mid-Year 6.6 Mega Clearance June 5 - 8 • Mid-Year Inventory Flash Blowout
Apparel & Overstock 2.9x ฿1,420,000 ฿1,980 12 Days Moderate
Valentine's Romance & Couples Flash February 10 - 14 • Couples Gift & Urgent Express Dispatch
Jewelry & Fragrance 2.5x ฿980,000 ฿2,100 10 Days Stable
Behavioral Purchase Heatmap

Day-of-Week & Hourly Conversion Matrix

Visual heatmap quantifying conversational closing rates across 4 diurnal windows. Know exactly when your customer audience has their digital wallets ready.

Darker green indicates highest GMV closed volume
Day / Period Morning (06:00 - 12:00) Afternoon (12:00 - 17:00) Evening (17:00 - 22:00) Night (22:00 - 06:00) Daily Closed Total
Monday 1.2% (฿42K) 2.4% (฿78K) 3.1% (฿112K) 1.0% (฿31K) ฿263,000
Tuesday 1.4% (฿48K) 2.6% (฿82K) 3.2% (฿118K) 1.1% (฿35K) ฿283,000
Wednesday 1.5% (฿51K) 2.8% (฿91K) 3.5% (฿124K) 1.3% (฿41K) ฿307,000
Thursday 1.8% (฿59K) 3.1% (฿98K) 3.9% (฿142K) 1.4% (฿44K) ฿343,000
Friday (Payday Peak) 3.4% (฿110K) 4.8% (฿185K) 6.8% (฿340K) ★ 3.1% (฿98K) ฿733,000
Saturday 2.9% (฿92K) 4.2% (฿155K) 5.1% (฿198K) 2.1% (฿68K) ฿513,000
Sunday 2.8% (฿88K) 4.5% (฿168K) 5.4% (฿210K) 2.3% (฿74K) ฿540,000
Key Behavioral Takeaway: Friday Evening (17:00 - 22:00) during month-end accounts for 46.3% of total weekly sales with median chat-to-paid duration of 48 seconds.
6.8% Conversion
Inventory Safety Simulation

Autonomous Safety Buffer & Reorder Engine

Eliminate holiday stockouts that cost social merchants up to 34% of potential seasonal profit. Business AI models lead times, current SKU velocities, and factory closure windows to prescribe exact reorder quantities.

✓
Lead Time & Courier Bottleneck Warning:

Alerts operations teams 18-24 days before national logistics networks face holiday backlogs.

✓
Automated SKU Reorder Drafting:

Generates ready-to-dispatch purchase order specifications mapped directly to supplier units.

✓
Capital Preservation Guardrails:

Prevents overstocking on non-seasonal inventory while protecting top 3 fast-moving holiday hero products.

Pre-Season Buffer Simulator

Predictive AI
Adjust Demand Surge Multiplier: 2.2x Surge
1.0x (Baseline) 2.5x 4.0x (Peak Surge)
Recommended Reorder Buffer: +45% (+1,250 Units)
• Protected Seasonal Revenue: ฿285,000
• Stockout Probability without buffer: 84.2% (Day 2 of Event)
• Supplier Purchase Order Deadline: 7 Days Remaining
Omnichannel Growth Flywheel • 6 Connected Engines

How These 6 Growth Engines Interconnect

From raw catalog ingestion to bank slip reconciliation — every engine automatically feeds live telemetry into the next, powering compounding store revenue without manual overhead.

STAGE 02 OF 06 • DEMAND FORECASTING

Seasonal Trending & Demand Surge

Cross-references Vendure SKUs with Thai commercial calendar milestones (Payday, Songkran, 11.11) to forecast order spikes and calculate safety stock buffers.

Input Vendure Catalog Feeds • 12-Month Order Velocity • Lunar & Payday Milestones
Engine ARIMA Time-Series + Payday Surge Algorithm • Lead-Time Buffer Modeling
Handoff High-Velocity Priority SKUs & Stock Buffers ➔ Stage 03 (Campaign Ads Studio)
Explore Seasonal Trending Engine
seasonal_demand_forecast.json
STAGE 02 ➔ STAGE 03 HANDOFF 
{
  "event": "DEMAND_SURGE_DETECTED",
  "target_sku": "RUN-ONX-4",
  "campaign_hook": "Payday Rush & Songkran Splash Pre-Order",
  "order_velocity_projected": "+42.5% vs 30D baseline",
  "safety_stock_required": 450,
  "reorder_trigger_point": "14 Days Prior",
  "status": "PRIORITY_TARGET_LOCKED",
  "handoff_to": "/features/campaign-ads-studio"
}
DEMAND SURGE: +42.5% WINDOW: PAYDAY (25TH-28TH) LEAD TIME: 14 DAYS
Super Sales Marketing Hub

Never Miss Another Seasonal Shopping Surge

Activate predictive demand forecasting, protect warehouse inventory, and time social promotions with surgical precision in Super Chat and Super API.

Get started Request a Live Demo